Merrill Dsilva / Marketing strategist
I build brand stories, shape campaigns,
and turn audience insight into action.
It starts with a little curiosity.Words. Images. A reason to stop scrolling.
My marketing practice brings brand voice, content strategy and creative execution together. At ILEM Japan, that meant editorial calendars, campaign copy, brand voice and SEO-led content for beauty and wellness.
Start with what people care about.
Explore my creative archive ↗Content, campaigns and brand experiences are at the center of my work.
Woods at Sasan / Hospitality
I work across paid and organic marketing, guest communication, website content and event assets. Monthly performance reviews connect execution to the next strategic decision.
ILEM Japan / Beauty & wellness
I developed content strategy and editorial calendars around launches and seasonal moments, carrying the brand voice from social captions to campaign lines and website copy.
That’s where strategy comes in.
At Woods at Sasan, I connect paid campaigns, organic content, website work and performance reporting. The work moves between understanding the numbers and deciding what to do next.
Selected figures from my marketing resume. Campaign and monthly measures reflect different scopes; they are not booking or revenue results.
I retired two underperforming campaign line items and launched a new campaign. My reporting also identified the brand-versus-non-brand SEO gap, helping reframe the focus toward guest acquisition.
Websites and independent builds extend my marketing practice.
They connect brand storytelling to discovery and customer journeys.
Stallion Furnitech
A freelance website for a modular furniture and interiors business. An interactive showcase leads into collections, shortlisting and a WhatsApp enquiry journey.
My role: Freelance website building.
The experience: Dedicated furniture categories and collection pages help visitors explore before starting a conversation.
Delivery: A publicly accessible website. Enquiry and conversion results have not been reported here.
Woods at Sasan
Website architecture, SEO strategy and page-by-page copy for a hospitality brand, alongside a dedicated briefing experience for travel partners.
My role: Website redevelopment, content and SEO direction as part of my marketing role.
Guest website: An experience organized around stays, dining, wellbeing and discovery.
Trade brief: Property information, experiences and practical details organized for travel partners. The links below are the portfolio builds.
Set your location → discover nearby shops → order & track.
Nukad
An independently built hyperlocal marketplace with a proposition centered on the shops and kitchens around you.
My role: Independent design, build and launch, as documented in my project portfolio.
The product: Buyer discovery and seller storefront journeys, with location-based discovery at the center.
Status: Public website. Adoption, order volume and transaction performance are not claimed here.
A native iOS functional prototype exploring on-device model inference with a Hugging Face model.
Read the prototype overview ↗A CRM demo from my project archive, alongside creative work, content and other explorations.
Visit the project archive ↗1000 Island Hotels & Resorts · Woods at Sasan
Paid and organic marketing, website redevelopment, content and board-level performance reporting.
ILEM Japan · Beauty & wellness
Buyticket.in · Sahajanand World Travels
Air India Ltd. · 2023
White Feathers Ltd., Dubai · 2015–2016
BCA, Computer Applications — Amity University, 2021–2024.
ADCA — City & Guilds, IICA, 2019–2021.
Analytical Trading Certification — Sharegurukul, 2018.
Languages listed in my resume: English, Hindi, Gujarati, Konkani and Korean.
The next page is still unwritten.
Content strategy, brand communication and performance marketing — with the ability to build the digital experience too.